HospiceCare Changes Name

As reported by  Corporate Report Wisconsin

SOUTHWEST BUSINESS BRIEFS

HospiceCare Inc. has changed its name to Agrace HospiceCare. Research showing public confusion between the nonprofit and two other for-profit  hospice care businesses that recently entered the Madison market led to the name change. “Not having an identifier in front of HospiceCare, like ‘Agrace,’ made it difficult for people to identify our organization,” says Agrace HospiceCare Vice President of Public Affairs Dan Chin. Respondents also found that the “Inc.” sounded corporate, causing some to assume HospiceCare was a for-profit organization.